CHECKMARK PAYROLL CAPITALIZE FREE

Introduce the list with a lead-in sentence, fragment, heading, or question.

If one item ends in punctuation, every item should end in punctuation.ДЄ numbered list shows the order in which actions should occur, when events will take place, or order of importance:

If one item starts with a verb, every item should start with a verb.

Use parallel construction for your bullet list items.

If itвЂ™s a question, end with a question mark.

End a bulleted item with a period if itвЂ™s a sentence.

Begin bullets with an initial capital letter.

Avoid having more than one bulleted list on a screen.

Keep bullet lists and bulleted items short and succinct, with no more than 5 items on the list.

Why do we prefer sentence case for Intuit content?ДЄ bulleted list shows users content that is focused, organized, and easy to scan. Research proves that the capitals are effective for conversion, but the promotional tone of the capital letters is out of place in the in-product conversation weвЂ™re having with our users.

CHECKMARK PAYROLL CAPITALIZE FREE

To attract new customers and encourage action, marketers might capitalize the word free ( Free or FREE). There are capitalization exceptions on some marketing pages. We really donвЂ™t need to scream at our customers that often. We occasionally display all capital letters in headings on marketing pages, badges (such as NEW or PLUS), navigation labels, and table headers.

ItвЂ™s like screaming, and it may present additional difficulty for users with dyslexia and other reading challenges or vision impairments. Use ALL CAPS only when you shouldДЄvoid using ALL CAPITAL LETTERS. And sub-branding a feature by putting it in capital letters reduces the impact of IntuitвЂ™s overall branding efforts. They donвЂ™t need to learn a new term, they just need to pay their bills. This helps keep the experience clear and straightforward for customers. But when we present this to customers, itвЂ™s simply bill paying. Inside Intuit we might refer to a feature as The Amazing Bill Paying Tool. Sub-branding also dilutes the strength of the products that we want to capitalize. This kind of sub-branding is distracting, and sometimes intimidating, to users. Don't capitalize feature namesДonвЂ™t capitalize the names of features such as invoices, payroll, and payments. Sentence case also makes translation a bit easier. It helps support the conversational Intuit style and brand personality. Use sentence case, even in headings and titles. Writing for search engines keyboard_arrow_down.Content strategy 101 keyboard_arrow_down.Technical documentation keyboard_arrow_down.How we talk to the experts keyboard_arrow_down.Conversation design keyboard_arrow_down.Writing about the interface keyboard_arrow_down.

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Checkmark payroll capitalize